Calling it the “cool new kid on the magazine scene,” Amy Verner of the Globe and Mail describes Display as an “elegant mash up of illustrators, bloggers, graphic designers, and precocious twentysomethings.” with an intellectual tone similar to that of a “graduate student making small talk at an art gallery.”

With emphasis on Canada’s own grassroots design community, Display seeks to showcase the culture of design. By designers, for designers, Display is a platform for all things creative.

Get a designer to explain exactly what it is they do and they probably can’t tell you. “Umm, I make things? I draw? I play with type all day? I’m a problem solver.” Well, this magazine doesn’t have one easy definition either. It’s about Canadian design, but when your definition of design is as open as a designer’s job description, there’s a lot of content to cover. The founders of DISPLAY began the project with one goal in mind: to work on a project they truly believed in, that reminded them of why they’d become designers in the first place. To create and to love what they do.

The result is an exciting, innovative, sometimes controversial, and always stimulating publication. Countless designers, photographers, illustrators and writers, many based out of Alberta, have poured their own style into Display’s pages, to feature the style and thoughts of other equally creative Canadians. This magazine proves that we don’t need to look to Europe or Japan for style inspiration. There is plenty of home-grown design right here. Conceived of by two young designers in Edmonton, Alberta, the second issue of this full-colour, large format, quarterly magazine sets itself apart from the standard design magazine. Issues will be sold nation-wide, 500 copies total, for $12 each.

For more information, contact displaymag@gmail.com.